The beauty of the site and the wildflowers in particular have sparked numerous conversations between site staff and passersby, Lou recalls, with the butterflies in particular putting a real smile on peoples’ faces. This connection with the public is incredibly important, and as idverde also manage several football and cricket pitches adjacent to the office, local coaches have also offered to bring kids from the teams to learn about the conservation work idverde are doing in Charnwood.
Lou has also attended several bird surveying trips and bioblitzes in the Borough with Ross Bray, idverde/RSPB Biodiversity Advisor. There are approximately 37 key wildlife areas across the Borough, and as idverde have recently had their contract renewed for another ten years, there is a huge amount of potential for further biodiversity initiatives, particularly through the partnership with the RSPB.
What began at Charnwood as a couple of bird feeders has now become a fully-fledged biodiversity initiative. Moving forward, Lou is keen to continue and expand the work – this year, even harvesting some of the crops to try and make different teas.